You have done the basic keyword research
You know what keyword phrases your customers are using to search
You need to know how competitive the keyword phrases you just discovered are
You also want to know the prominent web pages that are ranking well for your keyword phrases
Keyword Explorer is perfectly suited for this
- Start Keyword Explorer. If you don't have it you can get it here. It is free to download and use.
- If you want to start fresh, you can use the Wipe [1] button and clear the existing data.
- Select the market region [2] you are interested in. If you change it from your current setting the software will ask you if you want to clear the existing data. it is a good idea to clear the data if you change the market region. Otherwise you will have a mix of data based on different regions.
- Type in the keyword phrase [3] you want to check and click Analyze [4]
- The status bar [5] will display the status of the lookup and the data will be retrieved. You will start seeing the results on the top panel [6].
- Since the software requires 4 different lookups these will be done one after another in sequence (because we don't want to sent multiple automated queries to Google). After each lookup the software will wait for a while before doing the next lookup. The status bar will show [http connection wait] when it is waiting.
Checking out the competition
- The lower panel in Keyword Explorer contains four lists within a tabbed view [7]. Each of these will show you the search results for your lookup [8]. The URL and the web page title are displayed.
- Right click within the list and use the Copy All > Titles menu option to copy the titles to the clipboard. Open your Windows NotePad and then use the Edit > Paste menu option to paste the titles into notepad. If required take a hard copy print out.
- Study the titles used by your competition. Is there an interesting idea or angle you missed? Are there keywords in there you had not thought of? Take a paper and write down any new idea, keyword or phrase you may want to research again.
- Create a few more headings and titles based on your new found ideas and thoughts. Go back to Keyword Explorer and check out the new phrases.
- You may also want to redo the keyword research at this point. Use a software like Good Keywords to do this.
