Different Types Of Sales and Marketing Headlines

Here are the different types of headlines you will normally encounter in sales and marketing. Use this list to decide what benefit should be highlighted in your web page headlines and how!

Headlines that enumerate a list (People like to read lists!)

• Five ideas to improve your ----
• Top Ten Reasons To ...
• Four Things You Absolutely Must Know To ....
• Ten  Reasons Why ----

Headlines that ask about a problem the reader will identify with

• Do you suffer from ...?
• Are you threatened by ...
• Do you often find yourself struggling ...

Headlines that offer to teach you or make you an expert

• Learn How To ...
• Discover The Top ...
• A Guide To ...
• Every Thing You Wanted To Know About ...

Headlines that offer to reveal secrets

• They Tried To Ban This ...
• Secrets Uncovered ...
• Exposed For The First Time Ever ...
• The Real Secrets To ...
• The Ugly Truth Behind ...

Headlines offering instant gratification

• Instantly Transform ...
• Instant Strategies To Create ...
• You Can Do This In Five Minutes ...
• Get An Instant 35% Boost ...

Headlines offering to simplify things

• Simple Ideas To ...
• This is Not For The Experts ...
• ... For The Rest Of Us
• ... Any One Can Do In Their Spare Time!

Headlines announcing something

• Releasing Shortly...
• Announcing The...
• Now Available For The First Time ...
• Offer Closing Soon ...

Headlines that offer a guarantee

• .... 100% Money Back!
• Guaranteed To ...

Headlines that contain a testimonial

• I started using ... The results have been fantastic ...
• I could never believe ...
• ... Amazing! Thank You ....

Picture / Graphic Headline

Screen shot with a caption, Illustration etc. Use this if a picture is more likely to immediately grab the attention. However you will still need a compelling sub-heading or caption.

Headlines that shock

• No examples! Just read a tabloid!